The Gambling Brain: Near misses can be as addictive as wins

A new study reveals how casinos capitalize on a glitch in human decision-making to keep gamblers glued to their slot machines.

As anyone who has come oh-so close to winning a computer solitaire game and been unable to resist clicking “new game,” or who has found it harder to walk away from a slot machine after spinning two bells and a lemon (a near-miss) than after getting a bell, a lemon, and a three-bar (a total miss), knows, near-misses are like crack.  (Sharon Begley, Newsweek.com).

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